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Why Responsive Web Design is a Must-Have in 2023

March 11, 2023

As we progress further and farther into the digital age of the 2020s and beyond, the importance of responsive web design for both individuals and business can’t be emphasized enough. With more and more people accessing the internet every day through mobile devices, websites must be designed to be both responsive and adaptable to a variety of devices and their screen sizes.

In this article, we will look at why a responsive web design is a must-have for businesses in 2023, and how Genocus Tech Services can help you build a responsive website – specifically for your business.

What is Responsive Web Design?

Responsive web design is an approach to web design, which ensures that pages on a website is rendered seamlessly on a variety of devices and screen sizes. The purpose of a responsive website design is to ensure that regardless of whether a visitor is viewing your website on a desktop, laptop, tablet, or a smartphone, your site will adjust to fit the screen size, and offer a seamless and optimal viewing experience.

What is the Purpose of Responsive Web Design?

Smartphones have become an integral part of everyday life for hundreds of millions of people around the world, as a result of which the number is rising phenomenally, even as you complete reading this sentence! According to Statista, the number of unique mobile internet users in 2022 stood at 5 billion, indicating that over 60% of the internet population worldwide uses a mobile device to go online! That’s not all. This trend is expected to continue and be on a considerable rise, well into the second half of the 2020s.

Improved User Experience

Websites that are not optimized for mobile devices can be challenging to navigate. This can be due to tiny or large looking fonts, haphazard layouts, and very slow page-load time. It can also frustrate users, making them leave the site abruptly.

The key benefits of a responsive web design is that your customers and visitors can access your content, images, and videos in a format that is optimized specifically for their device. This results in a better user experience, thereby increasing the chances of your user staying on the site much longer.

Boost in SEO ranking

The need for responsive web design and its importance can’t be emphasized enough, as search engines like Google prefer websites that are highly responsive and are well-optimized for mobile devices. That’s not all. In 2015, Google introduced mobile-friendly algorithms that give preference to websites that are mobile-friendly. This means responsive websites have a better chance of ranking higher on Search Engine Results Pages, also called SERPs, which can lead to more traffic – for free, which means more business and revenue!

How Genocus Tech Services can Help You to Build Responsive Web Design?

Genocus Tech Services is a web development and design company that specializes in creating responsive websites. Adopting responsive web design practices, our team of experts have years of experience in creating custom-made responsive websites, that are tailored to the specific and unique needs of our clients.

The following are ways how we can help your business:

1. Custom Design

Our team of experts work closely with clients to understand their business goals, target audience, and design preferences. We then create custom designs that are not only visually appealing to your visitors, but is also optimized for all devices, be it mobile (Android and iOS), tablet, laptop and desktop.

2. Responsive Development

Post our discussion with you to understand your business and your requirements, once the design is finalized, our team starts working on the development of your website. We use the latest coding techniques and frameworks to create a responsive and optimized website for all devices.

3. Testing & Optimization

We test every website we develop across all devices, to ensure that it is fully responsive and optimized for all screen sizes. We also use various optimization techniques to ensure that your web pages load quickly and offers a seamless user experience.

4. Ongoing Support

Once your website is launched, we extend our on-going support, to ensure that your website continues to remain responsive and optimized across all devices. Additionally, we also provide regular updates and maintenance to ensure that the website stays up to date with the latest web technologies.


Responsive web design will become more important by the day, especially during 2023 and onwards, as more and more users will access the internet through their mobile devices. Not only does a responsive website offer an improved user experience for your visitors, over time, it also helps enhance in SEO.

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