Digital marketing has become a highly integral part of every business one can think of, across the world, especially since the beginning of the 2020s. The need has become so essential, that not only business entities but also independent business owners are compelled to have a strong online presence.
We are living in a kind of world today, where “If you’re not online, you just don’t exist.” In other words, if you have to be relevant, stay competitive, retain existing customers and attract new customers, you just need to be online!
While there are many digital marketing agencies out there to help you in this regard, it can be both challenging and overwhelming to identify the right one that will best meet your digital needs and help you achieve your business goals.
Since we understand the importance of choosing the right digital marketing agency we, especially from a business point of view, we have compiled few important points you may want to consider:
Experience & Track Record
One of the first things to look for when selecting a digital marketing agency is their experience and track record. So look for an agency that has been in business for at least a few years (1 to 3), and has a proven track record of success with their clients. This will give you confidence that they not only know what they are talking, but also walk the talk. Walking the talk means: Delivering results!
Having said, there are exceptions. Sometimes, even a new Digital Marketing agency that is less than a year old could be a better performer than many who are in the business for more than 3 years. That’s where your experience, judgment as regards how to choose the best digital marketing agency comes into play.
Services Offered & Specialization
One of the key aspects to consider is the range of services offered by the agency. Many agencies offer a full suite of digital marketing services, including SEO (Search Engine Optimization), SMM (Social Media Marketing), SEM (Search Engine Marketing), and Email marketing, among others. Others may specialize in only a few areas. So choose an agency that is very good in the areas that are relevant to achieve your business goals.
Keep in mind that there are Digital Marketing agencies that have specialists and/or dual specialist across SEO, SMM and SEM. You will get to know about it only if you probe them during your early rounds of discussions with the agency. Do not hesitate to probe and ask for more details for better clarity. Professional agencies will be more than happy to share information, as they’d prefer to work with prospective clients who are keen to know more about their team, how they work, and what they stand for.
Needless to mention, pricing is a critical aspect to consider when selecting a digital marketing agency. Look for an agency that offers you a pricing that is competitive. Beware if the price is too competitive. They may be someone who’s just looking for a quick project from one client and move on to the next. Simply put, they are the kind who’re not into building relationships, let alone long-term relationships.
One of the ways to choose the best digital marketing agency is choosing someone who is open and transparent about their fees. Make sure you ask for a detailed proposal which specifies the scope of their services, and the project pricing quote.
Value Fit & Culture Fit
This is one aspect that mostly goes unspoken. However, it is important (if not very important) to find an agency that aligns with what your company stands for, its values and its culture. So look for an agency that is a good and a healthy fit for your business, both in terms of value and culture.
This is something you will get to know during your one-to-one conversations with the key representatives and/or one-to-many discussions. If the agency is in your city/town, make sure you take the initiative to visit them, look around, get a feel of their office and the people. You never know. Just the vibes may make you feel comfortable with them, like them, relate with them and make you associate with them.
Communication & Transparency
Good communication and transparency are very essential when working with a digital marketing agency. The more simple and clear the communication is, the more there is scope for transparency in the dealings.
Never, ever, hesitate to ask if you do not know or understand about any concept in digital marketing, be it SEO, SMM, SEM or Email Marketing, among others. There is nothing odd about asking, no matter how simple the question you may have for the agency.
Just like how you are the specialist at what you do, and people ask and understand things from you, you’re doing the asking here. It’s just a role reversal. There’s nothing different or odd about it.
And if you find that the people at the agency are facilitating you to feel free to ask any questions, you know you’ve found your right partner for your business. How so? Well, they’re listening to you well, which is an indication that they are willing to understand your requirement and/or problems. This could also mean they are willing to solve it for you.
Client Reviews & Testimonials
One of the easiest way to assess the quality of deliverables of a digital marketing agency, is to read their reviews on Google. This is apart from the testimonials of the agency’s clients you may find on their website. While you indeed have to look if the agency has a good number of positive reviews, you should also ignore negative reviews where the client may be unreasonable, something which you can judge based on your experience.
In more ways than one, how to choose a digital marketing agency is kind of an art, if you will. It is an important decision to make for any business, no matter how large or small. The six aspects above can help find a digital marketing agency that is a good fit for your company with considerable ease, and help you achieve your online marketing goals.