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Ecommerce Website Development

Choosing the Right Ecommerce Website Development Company

October 21, 2023

The digital world has become incredibly fast-paced, and ecommerce has emerged as a powerful driving force behind the success of many product-based businesses, both in India and around the world. If you’re a product-based business looking to adopt ecommerce, transforming your business into an online store that is fully functional and visually appealing requires the right experience, expertise, and guidance from the right company. Genocus Tech Services is your ideal choice for ecommerce website development, and here are five essential factors to consider when selecting the right ecommerce website development company:

1. Experience & Expertise

This is the first and foremost factor you should consider. So look for a company which has a proven track record of successfully delivering ecommerce projects for its clients.

As regards experience, you can check the “About” page on their website and/or the profile of the company and the members of the team on LinkedIn.

When it comes to their expertise and delivery of projects, you can check their portfolio, which will invariably be on their website. Additionally, you can also check Google reviews from their clients, and reviews in the form of video testimonials, if any, on their social media.

2. Platform Specialization

Any website design and development company can claim that they can create and an eCommerce website. And their claims may be true, but only partially. Why? Well, a website need not necessarily be an ecommerce website, as they are both different in terms of functionality.

That’s why you need to choose from a choice of website development companies that specialize in building ecommerce websites – with or without using an ecommerce platform (like BigCommerce, Magento, Shopify, Open Cart, and WooCommerce, among others).

3. Budget & Cost Transparency

First things first, you need to work on your budget and have a clear estimate about how much you are ready to invest. This also means you’re clear about how much you’re not going to invest. Once you have the number (for yourself), go and look for an ecommerce development company that aligns with your budget (or thereabouts).

Needless to mention, not all companies will explicitly put their pricing on their website. This means you will have to call them directly or register your email on their contact form and look forward to their response. No prize for guessing that the price will definitely vary from one company to another.

If there is one thing you need to remember, it is that the quote any company gives will include many heads. This could be, among others, the cost for website development services, website design services, purchasing of domain name, web hosting services, graphic design services, basic SEO services, website security, and payment gateway integration.

The more a company is able to detail about the cost of development (‘cost’ from their perspective, which is ‘investment’ from yours), the more transparent they are about it. Having said, it would be unfair if you’re going to expect them to give you numbers across each of the heads to the last digit.

4. Client Reviews

Going through client reviews patiently and diligently is one of the best ways to decide whether or not to choose an ecommerce development company. Why? Because reviews and testimonials provide a fairly good insight about the company’s reputation, quality of work, whether or not the project was delivered on time, client’s overall experience, and their level of satisfaction.

Without the reviews, especially Google reviews, it could be pretty challenging for you to judge the quality of work. That’s why this is a place where you may want to invest some time. After all, the reviews are from people who paid the company and hired their services.

5. After-Sales Service & Maintenance

This is an absolutely critical factor! Getting delivery of your fully functional ecommerce website is just the beginning. To ensure that your ecommerce website performs smoothly and without interruptions, it will require maintenance – almost on an ongoing basis.

After sales service and maintenance are almost entirely technical in nature, which is why you need to ask the company about what kind of maintenance services do they provide and what is the scope of their services. Most if not all reputed ecommerce development companies do offer after sales maintenance services, and they offer them for a reasonable investment.

Over time, your ecommerce store will need to be able to handle progressively increasing traffic, especially when you’re going to make paid marketing campaigns. Most of all, thanks to the nature of ecommerce industry, your business requirements may keep changing on a regular basis too. This is exactly why you will require maintenance, so that there is no compromise on your website’s performance.

In conclusion, creating an ecommerce website is a significant investment, one that can help your business thrive. To make the most of this opportunity, trust Genocus Tech Services, a leading ecommerce development company in Coimbatore, known for its experience, platform specialization, budget transparency, stellar client reviews, and comprehensive after-sales service. Contact us today to embark on your ecommerce journey and set your business on the path to success.

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